SWOT analysis is very popular among coaches and career counselors. It can be applied to many areas of our lives and is also used by entrepreneurs. What is it and how can it be used in career planning?
What is SWOT analysis?
SWOT analysis is used to analyze both internal and external environment. It is a very versatile tool that can help you gather information about your strategy. Many business owners analyze any changes to be made in the company in this way.
In management, SWOT analysis is used to analyze the internal and external environment of an organization, as well as to analyze a project or business solution. It is used as a universal tool for the first stage of strategic analysis. It allows you to use the information gathered to develop an action strategy based on strengths and opportunities while eliminating or reducing weaknesses and threats.
SWOT analysis is part of strategic thinking, not only in business, but also in our daily lives. It can easily be applied to analyzing our career path. Strategic planning is essential to being more productive and also allows you to allocate resources to meet your goals.
SWOT is an acronym from the English words:
S – strengths – strengths,
W – weaknesses,
O – opportunities
T – threats.
SWOT analysis can be very helpful when we want to check our skills and chances in chosen career path. It also allows us to see some threats. It will also help to predict some of our moves, but also the changing job market, thanks to which for sure our later career will not be threatened.
How to use SWOT analysis for career planning?
SWOT analysis is a very simple tool for career planning. Thanks to it we will find strengths and weaknesses of our competences much easier. It will also allow us to analyze our skills in relation to the job market. This is necessary for our professional career to develop in the future.
Adapting to the labor market and building our own competence and experience is very important. At the beginning of our career it is worth doing a SWOT analysis to see if our current job and position will give us the opportunity for further development. Also SWOT analysis can help us to look a bit more critically at our own skills and tasks that we are currently doing.
SWOT analysis will therefore allow us to very quickly analyze the new job and what the position offers. In this way we can also analyze our competences. A threat may be e.g. the fact that our already gained experience and courses are quite popular, therefore many people with similar competences will want to get promoted or get to a similar position. A threat may also be the job market, which is currently overcrowded with people who have the same qualifications as we do. An opportunity, on the other hand, may be the fact that we have such competences, which are quite uncommon or we graduated from a niche field of study. A great chance to find a job is knowledge of foreign languages